RUBY-WEB-LINKS user guide
 
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Introduction

The Ruby web links website is designed to help you to exchange natural web links (or hyperlinks) between your own web site and other related web sites. Doing this will be the most influentual factor in increasing your page rank and help you towards the top of the lists in search engine listings. There are many other factors that affect search engine positioning, but the number of inbound links can make a dramatic difference.

You will need to search out other web sites that have something in common with your own web site, excluding direct competitors of course! Establishing links with totally unrelated web sites is likely to be counter productive - the search engines may penalise you instead of boosting your page ranking.

Ruby web links can help with this potentially time consuming process because you can keep a record of web sites you are thinking about linking out to, and for each of these, keep a track of contacts made with them (i.e. emails, phone calls etc.).

4 step process

Register your own web site (for free) and find out your pagerank and number of existing links. On the registration web page, you will be asked for your web site address, email address, password (twice for confirmation). Your email address and password will be required for logging in on later occasions, and your email address will be used for messages from Ruby web links advising you of your current google pagerank and reported links, plus other messages.

Optional items that can be filled in on the registration web page are name, postal address, telephone number, mobile telephone number and description of your web site. The optional contact details give Ruby web llinks more ways to contact you if necessary. If description of your web site is filled in, then an entry will be placed in the public directory on the Ruby web links web site advertising you web site, email address and name only to invite anyone who wishes to exchange we blinks with you.

Once you have completed registration, you will be taken to the control webpage. This shows a list of websites (if any) that you are thinking about exchanging links with, plus various options in green boxes.

The fastest way to start adding links is to use the "FASTTRACK". Enter some keywords to search for similar web sites and click on "FIND WEBSITES". You will need to wait a bit while the system searches for these web sites. You then will be given a list of web sites where you can decide to send emails to some or all of these web sites to invite a mutual link.

At the bottom of the screen you can enter a specific web site address that you wish to exchange web crosslinks with the click on button "build a web crosslink NOW!". This then takes you to a "Create and send an email" web page. Here you will see an email message filled in for you ready to send. You can change the email address, name, subject and text before clicking on "Send email now" to cause the email to be sent off. After the confirmation screen, you will be taken to the contacts web page where you will see that this 1 contact (an email) has been recorded against the web site. Returning to the control page, you will see the web site listed. Note that the outbound link is set to remain effective for 30 days, giving sufficient time to get conformation of an inbound link from the other web site. If this confirmation is received, then you can click on "update this link" to set the expiry to be indefinite.

A slower method but with more options is to click on "add a new outbound link from by web site" in the green box. This takes you to "Add outbound link" web page. Again you put in the web site you are thinking of linking to. You have the option of putting in anchor text - this is the text that will appear in your new "useful sites" web page on your own web site, which will be clickable and will click through the the web site. Otherwise the web site itself will be shown as text and will be clickable (hyperlink). An optional descriptive paragraph can be entered - the text will appear to the right of the web site link, and will not itself be clickable. You can select an expiry date for the outbound link from non-effective, or some days or weeks duration, or indefinite. Finally you can record the proposed web page destination of the return link, i.e. where you want the other web site to link to you. If left blank, it will assume the home page of your web site.

Show my registered details button will allow you to see your details as entered on your registration form.

Update my registered details button will allow you to amend your registration details.

The control page will show one line for each web site you are thinking about linking with. Each line has some options. Clicking on Update this link will allow to amend existing link details. You can update the expiry date for a particular link to a certain date, or 'INDEFINITE' or 'NOT EFFECTIVE'. This expiry date is relevant when you come to create HTML code later on to put in to your useful links web page containing you outbound links to the other web sites.

Clicking on Contacts brings you to the contacts web page. This show any existing contacts recorded, and you record a new contact within the green box and click on Add new contact. You can also click on "Create an email" to send out. You can also click on Create and email on the control page.

You can click on the green up and down arrows to change the order of the web sites - this will change the order they are shown in the "useful links" web page which cab be set up in Step 3 below.

In the control page, click on Create an extra web page for my own web site with outbound links to build and extra web page into your own web site. This takes you to Build your useful links web page. The instructions on the page show what options you have to build this page, and gives you the HTML code to do this.

When you generate the links page HTML, the link is included ONLY IF it has not expired at that stage. You then paste the links into your actual web page on your web site.

You may have to repeat the re pasting of HTML into your web page to keep your outbound links up to date, and each time you re paste your HTML the expiry date is taken into account.

So to delete a link, you set the expiry date of the link to 'NOT EFFECTIVE', and the you will need to re paste the HTML. If you want to keep a link for good, set the expiry date to INDEFINITE.

Make contact with the related web site owner to persuade them to add a link from their web site to yours

You can use Ruby web links to generate an email message to send to your link partner to invite a mutual link, the email is sent and also stored as a contact that has been made, so you can see the history of contacts made with each link partner.

You should try and vary the anchor text on the links, not overdo the keywords and add stuff like 'click here' etc. to make it fit a natural random pattern in your web links.

  All this for free!